Michelle S. Duffie
D3 Entertainment Group, led by CEO Michelle S. Duffie along with her twin brothers, is considered the premier marketing agency between the African American faith and family consumer and the corporate, entertainment and sports world. With a unique blend of strategy, product development and digital media expertise, the D3 team serves some of the most well-known brands in entertainment media. D3 has generated $1.3 Billion dollars in revenue for companies including: Sony Pictures’ #1 Movie, WAR ROOM, God’s Not Dead, Will Smith’s Concussion, Barbershop: The Next Cut (aka Barbershop 3), Paramount Pictures’ Ben Hur, Tyler Perry’s Boo! A Madea Halloween, The Shack, Chrysler 200, Chrysler 300 and many others.
Years 2016 and 2017 yielded successful marketing-led campaigns for The Shack (Lionsgate) grossing $96M worldwide, and The Star (Sony/Columbia) grossing $100M worldwide. Through their customized approach, D3 delivers effective, results-driven solutions for brands seeking new ways to connect with values-based consumers in this fast-paced media rich culture.
The Duffies credit the strength and faith of their mother, the support of their three older siblings, and the lessons from mentors as the fuel for propelling them forward“
– Michelle S. Duffie
D3’s most recent box office and television hits include: Sony Pictures/Affirm Films’ The Forge, Unstoppable (Jennifer Lopez & Jharrel Jerome), The Color Purple (Oprah Winfrey), Maxine’s Baby (Tyler Perry), Just Mercy (Jamie Foxx & Michael B. Jordan), the Oscar award-winning King Richard (Will Smith), Lifetime TV’s The Clark Sisters, Hulu’s Remember Me – The Mahalia Jackson Story, and Warner Bros.’ Black Adam (Dwayne
‘The Rock’ Johnson).
In addition to D3, the company’s principals have expanded their imprint with ventures in the vegan food space via their enterprise Deep Sea Vegan, real estate with D3TrioEmpire Real Estate Holdings, and most recently, collegiate sports and NIL representation with Top 3 Sports Group.
Born just outside of Chicago, Illinois, into extreme poverty, The Duffies credit the strength and faith of their mother, the support of their three older siblings, and the lessons from mentors as the fuel for propelling them forward.